Consulting and Public Relations for healthcare and pharmaceutical drug companies through celebrity affiliation.

What does the Amy Doner Group do?
Since the year 2000, we have successfully paired well-known personalities from film, television, sports or music with leading pharmaceuticals, health-related non-profits and educational groups, biotechs, and healthcare PR and advertising agencies to take their messages directly to the public. We have seen first-hand how a celebrity spokesperson who has a personal connection or passion for a healthcare priority, can reach millions of households, and motivate people to take action and seek out medical advice.

Unlike other celebrity search firms, the Amy Doner Group specializes in partnering celebrities specifically with healthcare clients. Our extensive background in both healthcare and entertainment PR makes us ideally suited to forge powerful and effective health-related/celebrity partnerships.

Why is partnering with a celebrity so effective?
As we all know, the media loves interviewing celebrities and generating press about the causes they are involved with. Likewise, when a celebrity steps in front of the camera or up to the microphone, the public stops, listens and is encouraged to take action by hearing personal stories from their role models.

The Amy Doner Group has seen time and again how a celebrity-driven PR initiative can result in increased brand awareness and translate into increased sales. Furthermore, having a celebrity identified with their companies can be motivational for their employees, creating a sense of pride and ownership about who they are and where they work.

As a result, celebrity spokespersons can lend invaluable exposure to a marketing campaign and help build organizational strength and satisfaction.

What goes into making the perfect match?
From ongoing research to multiple conference calls to in-person meetings, the Amy Doner Group does whatever is necessary to identify the ideal name for their clients. We have successfully found spokespersons for issues as common as diabetes, as well as more sensitive, not widely discussed concerns such as irritable bowel syndrome. No condition is off-limits or too difficult for us to handle. Of primary importance is making sure that the celebrity has a genuine passion or interest in the subject, ensuring the credibility and legitmacy of the partnership.

Some searches for the ideal spokesperson take more time than others. However, there are no hidden research fees or upfront costs. We consider ourselves part of the team. Whether it takes six weeks or six months, the Amy Doner Group is compensated only when we find the right celebrity for our client and contracts are signed.

What happens once the partnership has been created?
The Amy Doner Group prides itself on our hands-on role in every step of the process - from identifying the talent to contract negotiations to consulting throughout the duration of the program to troubleshooting whenever necessary. Whereas other companies may disappear after the contract is signed, the Amy Doner Group stays involved and is available for counsel at any time.

We work with our clients in a variety of areas including but not limited to:

Storyline placement
national entertainment broadcast and print media outreach
Press conferences and special events
TV and radio satellite media tours
Infomercials

We can also arrange and coordinate celebrity appearances and speaking engagements. Events can include:

Corporate and sales meetings
Educational conferences
Fundraising and award dinners
Holiday and annual programming

What sets the Amy Doner Group apart from the rest?
Our creative team at the Amy Doner Group is a perfect balance of healthcare and entertainment public relations specialists. Our extensive history in healthcare PR sets us apart from traditional celebrity brokers who do not have an understanding or background in this area. We are keenly aware of the subtleties of the healthcare industry and how the press will react. Likewise, our extensive work in entertainment PR has given us vast experience securing the involvement of well-known personalities, and in secuirng otherwise hard-to-get bookings with major national media.

Our staff at the Amy Doner Group is unmatched, as we are sensitive to the intricacies of both healthcare and entertainment. This translates in a number of ways:

We have extensive national and international media contacts in the entertainment field.
We are knowledgeable and experienced in promoting celebrities.
We are knowledgeable about health conditions, and understand the complexities of FDA guidelines, the legal review process, and the importance of branded v. non-branded messages being within regulatory guidelines

A deep comprehension of both healthcare and entertainment PR is critical to the overall success of any celebrity-driven healthcare campaign.

The Amy Doner Group has that knowledge, understanding and expertise making us the resource for bringing Hollywood & Healthcare together.